Rough Trade signed Duffy and have been together for four years, however, they didn't sign her straight away they put her on a 'development deal' so she could find herself as they didn't think she was quite ready yet. They believe that programmes such as 'X Factor' patronise those who have true talent and are independently singer/songwriters. Those on such shows are 'led by the hand and told to sing/write something in this style'. Rough Trade now gets artists that are inspired by their past. The only thing that is important to Rough Trade is their future.
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