Genre Characteristics
The Genre of this music video would be classed as 'Britpop'. The video is set in London and the suburban area around it, for example we can tell this from the glimpse of the milk carton standing on a red letter post-box. A music critic named Jon Savage said that Britpop was, "an outer-suburban, middle-class fantasy of central London streetlife, with exclusively metropolitan models," this does relate to Blur's music video as it seems like this milk carton has come from a suburban middle-class family to find their 'missing' son in a scary large place full of dangerous streets.
Lyrics and Visuals
The lyrics say "Take me away from this big bad world..." just as the milk carton is about to get run over by a motorbike, who then stops and gives him a ride into the busy streetlife of the city.
Music and Visuals
The music gets darker whilst in the alley as the visuals get darker and more frightening for the milk carton. The music has mellow sounds and the visuals are also very slow-paced. The beat of the music does relate to the mood of the family at the start of the video. The sound turns happy but harmonic when the milk carton goes to 'heaven'.
Demands of the record label
The band are only seen when the milk carton finds them towards the end of the video, suggests that they do not need to be in it the whole way through because they are a well-established band.
Notion of looking
You see another way of looking at the band as the milk carton is up against the window watching them through it, the viewer sees what the carton sees. We also see the missing person's face on a carton and a framed picture of him in his house before we actually see him on the screen.
Intertextual References
During the scene in the alley the milk carton sees a glowing green object in the rubbish that could be referring to the science-fiction genre in films.
The Genre of this music video would be classed as 'Britpop'. The video is set in London and the suburban area around it, for example we can tell this from the glimpse of the milk carton standing on a red letter post-box. A music critic named Jon Savage said that Britpop was, "an outer-suburban, middle-class fantasy of central London streetlife, with exclusively metropolitan models," this does relate to Blur's music video as it seems like this milk carton has come from a suburban middle-class family to find their 'missing' son in a scary large place full of dangerous streets.
Lyrics and Visuals
The lyrics say "Take me away from this big bad world..." just as the milk carton is about to get run over by a motorbike, who then stops and gives him a ride into the busy streetlife of the city.
Music and Visuals
The music gets darker whilst in the alley as the visuals get darker and more frightening for the milk carton. The music has mellow sounds and the visuals are also very slow-paced. The beat of the music does relate to the mood of the family at the start of the video. The sound turns happy but harmonic when the milk carton goes to 'heaven'.
Demands of the record label
The band are only seen when the milk carton finds them towards the end of the video, suggests that they do not need to be in it the whole way through because they are a well-established band.
Notion of looking
You see another way of looking at the band as the milk carton is up against the window watching them through it, the viewer sees what the carton sees. We also see the missing person's face on a carton and a framed picture of him in his house before we actually see him on the screen.
Intertextual References
During the scene in the alley the milk carton sees a glowing green object in the rubbish that could be referring to the science-fiction genre in films.
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