Our chosen Music Video Brief

'You have been asked to devise and make a promotional music video for the new act detailed below. As a new act, the record label is keen that this first release appeal to a wide audience and establish an image that is both recognisably unique and appealing to their target audience. With this in mind, their first release will be a cover version and will be used as a platform for future original releases.'

TONIC 

Rob (25)

Sam (24)

James (25)

Nick (23)

They're middle class lads from Portsmouth, Sussex. They started the band when they were in school and after performing in local pubs and clubs for a few years were scouted by a local producer and eventually signed to Rough Trade.

Sound: 'funky pop with an indie undertone'

Music Ideology: 'it's not nuclear physics, it should be fun!'

Influences: Supergrass, Blur, Pulp, Queen

Likes: Gigging, jamming, music festivals, laughing, eating, drinking cider, mates

Dislikes: Frowning, people who take themselves too seriously, politics, dance music, musicians who mime, fakery

SONG CHOICE

Common People by Pulp

http://youtu.be/yuTMWgOduFM

Our response to our song choice:

We weren't sure whether we wanted to choose the Britpop band 'Tonic' or the Pop band 'Good Girlz Bad', as we like both genres. Eventually we decided on 'Common People' because we both liked the song a lot and had some good ideas that we could do for the actual music video.