Wednesday 14 September 2011

Case Study of a Music Video Director

FLORIA SIGISMONDI

The multi-disciplinary work of Floria Sigismondi encompasses film, video, photography and installations. Incorporating early film and painterly aesthetics Floria creates a hyper-surrealism based on the figure, using images derived from hallucinatory dream-states. Her videos mix seamlessly with her photography series, and her photographic images translate naturally into mixed-media forms. Floria's images exist in a theatre setting that is both narrative and starkly visual, revealing the poetic and sometimes macabre world. 
Floria explores the effects of science on our contemporary experience of the body and describes an undefined possibility for the future; with our current advances in biotechnology, it poses a possibility that is frightening, complex, mysterious and compelling.
Floria Sigismondi was born in Pescara, Italy to opera singer parents. When she was two, her family emigrated to Canada and settled in Ontario. 
Musical artists Floria has worked with include The White Stripes, David Bowie, The Cure, Leonard Cohen, Sigur Ros, Marilyn Manson, Bjork, Katy Perry and others.


 

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