Rough Trade incurred financial difficulties after making another disastrous decision to move to a much bigger building and were at a financial peak. Cash flow mismanagement ended them. They had debts and their assets were frozen. Major record labels branched out into the independent music scene by owning up to 40% of independent companies. Rough Trade ended up selling. Geoff Travis tried to revive Rough Trade by reinventing it in a new office with Jeanette Lee. They took on the task of managing 'Pulp' which was another level of mainstream success. They then delved into the music industry in New York and brought over a band called 'The Strokes' to distribute their singles but didn't sign them straightaway.
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