Fun concepts which are often random and tend to not relate to their lyrics. I believe my music video had a fun concept and created humour, without relating exactly to the lyrics. Another common characteristic of this genre of music videos would be that the lyrics raise a topical issue of concern, that the band/artist feel strongly about. I think that my music video used the topical issue of rich and poor, through the two groups coming together to have a powder paint fight. We used and developed these codes and conventions to keep the video light-hearted and funny without being too serious as the artist’s ideology is all about having fun and not taking life too seriously.
After the feedback shown on the ‘Prezi’ picture, we then edited parts of the powder paint fight so that when the beat got faster so did the clips, we also repeated the use of clips. We have also re-filmed the artist getting powder paint blown at him this will go into the music video just after when Emily blows the powder paint through her hand (so it will basically look like she is blowing the paint on to him).This connects the artist to the powder paint fight so it gives it more meaning.
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